What to Post on Social Media When You Don’t Know What to Say

A Practical Content Guide for Small Business Owners

If you’ve ever stared at a blinking cursor wondering what the heck to post today, you’re not alone. One of the biggest challenges small business owners face with social media is knowing what to say—and saying it consistently.

But the truth is: you don’t have to be a content creator or marketing pro to post valuable, engaging content. You just need a simple content strategy you can lean on when inspiration runs dry.

Here are 10 easy, low-pressure post ideas you can rotate through—so you can show up consistently without overthinking every word.

1. Behind-the-Scenes Moments

People love to see how things are made, packaged, or prepared. Whether it’s a quick video of your workspace, a messy middle moment, or your daily process, this kind of content makes your business feel human and relatable.

Try this:
“Here’s a peek at what I’m working on today…”
“This is what a typical Tuesday looks like for me!”

2. Customer Testimonials or Reviews

Let your happy customers do the talking. Sharing screenshots or quotes builds trust and credibility with new followers who are still deciding whether to buy.

Try this:
Repost a customer DM or review with your response
Create a graphic with a short, standout quote from a testimonial

3. Product or Service Spotlights

Feature one product, service, or offering at a time. Talk about the problem it solves, what makes it special, or how it came to be. Bonus points for including how people can buy or book!

Try this:
“Let’s talk about our best-selling candle: Harvest Moon 🌕”
“3 reasons my [service] is different than others you’ve tried”

4. “You Might Not Know This, But…” Posts

These are a great way to share interesting facts about your business, products, or personal journey. They spark curiosity and invite people to connect more deeply.

Try this:
“You might not know this, but I started this business out of my kitchen in 2020…”
“Fun fact: Every label is hand-applied by me!”

5. Tips, How-To’s, or Educational Posts

Give a little value for free. Teach your audience something related to what you offer. This helps position you as a trusted expert (without needing to sound overly polished).

Try this:
“3 ways to make your candles last longer”
“How to prep your space before your massage appointment”

6. Share Your Why

People don’t just buy what you do—they connect with why you do it. Every now and then, remind your audience of the heart behind your business.

Try this:
“I started this brand because I wanted people to feel a little more peace at home…”
"When I was pregnant, I realized there were no services for [audience need]—so I created one.”

7. User-Generated Content or Customer Photos

Reposting your customers' photos or videos adds authenticity and social proof. It also creates community and shows that people actually use and love what you offer.

Try this:
“We LOVE seeing your candle setups 😍 Thanks for tagging us!”
Share a reel or Story with permission, and add your own caption

8. Seasonal or Trending Content

Is there a holiday, event, or trend that fits your brand vibe? Jumping in on cultural moments (without straying from your niche) helps you stay relevant and timely.

Try this:
“Your summer mood, in candle form ☀️”
“We’re feeling all the cozy fall vibes—what’s your go-to autumn scent?”

9. Frequently Asked Questions

If you find yourself answering the same questions in DMs or emails, turn them into posts. It saves time and builds clarity for potential customers.

Try this:
“Yes! All of our products are cruelty-free and made in small batches.”
“A quick explainer: What’s the difference between our 9oz and 16oz jars?”

10. Real Life + Personal Touches

You are your brand—and showing a little of your personal life helps build connection and loyalty. You don’t have to share everything, but letting people see the person behind the business matters.

Try this:
“Hi! I’m [Name], founder of [business]. Here’s what I’m loving this week…”
“A little life update: [pregnancy, move, milestone, etc.]”

Final Tip: Rotate, Don’t Reinvent

You don’t need to come up with a brand-new idea every time you post. In fact, the best content strategies are built on repetition. People need to see things more than once for it to stick—so don’t be afraid to reshare, repackage, or remix your best posts.

Try choosing 5–6 of the categories above that feel most natural to you and rotate through them weekly or monthly. Add your own flair, trust your voice, and remember: showing up imperfectly but consistently is far better than not posting at all.

Simple 2-Week Plug-and-Play Content Calendar

Not sure where to start? Rotate through engaging post types with minimal effort—just fill in the blanks!

WEEK ONE

WEEK TWO

Rinse & Repeat

Mix and match the themes as needed.

Use Canva or a template app to save time on visuals.

Post 3–5x/week depending on your capacity—this calendar works even if you skip days.